Books

and Scholarly Work

David J. Curry received his PhD from the University of California, Berkeley, specializing in marketing, mathematical psychology, and psychometrics. His research has been published in a variety of journals, including Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Marketing Science, Journal of Retailing, Journal of the Academy of Marketing Sciences, Journal of Marketing Management, Marketing Letters, and Management Science, and in journals in the fields of economics, law, psychology, philosophy, and sport. He is a professor emeritus at the University of Cincinnati School of Business, where he taught for over 30 years.

Dave’s book, originally published in 1992, is linked here.

In retirement, Dave applied his research approach and knowledge of statistics to a fun study of horse race betting and odds. This book is available for purchase here.

If you’d like to read any of Dave’s scholarly work or published academic articles, click here to go to his Google Scholar database.